About Us
Heritage reimagined. Craftsmanship preserved. Futures made circular.
Dear friend
I grew up surrounded by the most extraordinary textiles — my mother's wedding lehenga, my grandmother's hand-embroidered dupattas, sarees passed down through generations.Each piece carried stories, memories, and the hands of artisans who poured their craft into every stitch.
Yet I watched as these beautiful garments sat folded in wardrobes, worn once or twice, waiting for an occasion that never quite came again.Meanwhile, someone else was searching for exactly that piece — something with soul, with history, with craftsmanship you simply can't find on the high street.
Nivaii was born from that gap.A place where preloved South Asian fashion finds new life, where heritage is honoured rather than discarded, and where every transaction extends the story of a garment rather than ending it.This isn't just sustainable fashion — it's cultural preservation.
Best,
VS
Founder & Creative Director
Our Mission
Nivaii makes it simple to buy and sell preloved South Asian fashion across
the UK. Browse curated collections on the web, then complete your purchase
securely in-app — with seller messaging, courier choice, and buyer protection
built in. Every piece has a story. We make sure it continues.
Our Values
Heritage
Every garment on Nivaii carries the legacy of master artisans — zardozi, chikankari, bandhani. We honour the hands that created them.
Circularity
Fashion doesn’t end after one wear. We extend the life of extraordinary pieces, keeping craftsmanship in circulation rather than landfill.
Community
Connecting sellers and seekers who share a love for South Asian fashion. Every exchange strengthens the bonds of a living culture.
Authenticity
Real garments, real stories, real people. No mass production, no replicas — only genuine pieces with provenance and soul.
The Nivaii Story
The Spark
Nivaii was born from a simple observation: beautiful South Asian garments sitting unused in wardrobes while others searched for exactly those pieces.
Building Community
Launched our mobile app, connecting sellers and buyers across the UK. The response exceeded all expectations.
Growing Together
Thousands of garments found new homes. Each transaction extended the life of extraordinary craftsmanship.
The Future
Expanding our mission to make preloved South Asian fashion the first choice, not the afterthought.
The Spark
Nivaii was born from a simple observation: beautiful South Asian garments sitting unused in wardrobes while others searched for exactly those pieces.
Building Community
Launched our mobile app, connecting sellers and buyers across the UK. The response exceeded all expectations.
Growing Together
Thousands of garments found new homes. Each transaction extended the life of extraordinary craftsmanship.
The Future
Expanding our mission to make preloved South Asian fashion the first choice, not the afterthought.
Craftsmanship Deserves a Second Life
South Asian fashion is among the most labour-intensive in the world — a
single bridal lehenga can take months of hand-embroidery. Yet many of these
pieces are worn once and never again. Nivaii ensures that the hours of
skilled artisanship live on, honoured by a new owner who truly appreciates
them.
Browse on Web, Buy in App
Nivaii's website is your window into our curated collection — explore,
discover, and fall in love. When you're ready to purchase, our app provides
the full experience: secure payments, seller messaging, courier selection,
and everything you need for a seamless transaction.
A Community, Not Just a Marketplace
Behind every listing is a real person with a real story. From brides passing
on their wedding outfit to fashion lovers refreshing their wardrobe, Nivaii
is built on trust, transparency, and a shared love for South Asian heritage.
Every piece has a story
Discover Yours
Browse thousands of preloved South Asian garments — from bridal lehengas to everyday elegance. Each one waiting for its next chapter.
